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Customer Facing (External)
External technology encompasses all the digital tools and platforms that a business uses to interact with the outside world. This includes:
Website
A business's website is its digital storefront, providing information about products or services, contact details, and often e-commerce functionality.
Online Profiles
Profiles on Google My Business, Bing Places, Yelp, and other directories help customers find and learn about a business.
Social Media Accounts
Platforms like Facebook, Instagram, Twitter, and LinkedIn allow businesses to engage with customers, share updates, and build brand awareness.
Online Advertising
Paid advertising campaigns on search engines and social media platforms can help businesses reach a wider audience.